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This study examines how Mixed Martial Arts (MMA) events are marketed in order to understand the role of violence in promoting events. Researchers examined 134 pieces of promotional artwork and 57 promotional news releases by MMA organisations across North America, Asia and Europe and found that 18 (13.4%) pieces of promotional artwork used violent text or imagery. Violent text was found in 12 (21%) of the 57 news releases. Violence was typically limited to smaller or European organisations. Results illustrate an evolution of the sport, suggesting violence may no longer be necessary to promote events.

This study compared the motives and media consumption behaviours of American and South Korean spectators of Mixed Martial Arts. Significant cross-national differences were noted in sport interest, vicarious achievement, aesthetics, national pride and violence. Backward regression analyses indicated that sport interest, fighter interest and drama predicted media consumption at the American event, while sport interest, drama and adoration were significant predictors at the Korean event.

This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria these companies deem important when evaluating professional niche sports sponsorship proposals. Findings suggest that professional niche sports properties may possess unique attributes on which sponsors place very high levels of importance, such as cost effectiveness, flexibility in assisting sponsors achieve their objectives, a more targeted fan-base and decreased sponsorship clutter. Pragmatically, findings provide professional niche sports managers with tools that may be useful when competing for sponsorship funding against more established mainstream sports properties. Theoretically, the current study begins to fill a gap in the sports sponsorship literature which has primarily focused on mainstream professional sports, major intercollegiate sports and elite amateur sports such as the Olympic Games.

The purpose of this paper is to examine the relationship between cultural value orientations and sport fan motivations.

Data were collected from American and Korean college students. Three separate multivariate analysis of covariance revealed sport fan motivations differ across nationality and cultural value orientation.

The current study provided empirical support for the assumption that individualism-collectivism influences sport fan motivations and geographically different sport consumers. Also, the outcomes were consistent with the previous literature which found sport fan motivations differ across nationality (the USA and South Korea).

In combination with prior research, the findings of this study offer suggestions for how marketers could differentiate their marketing strategies for culturally diverse sport consumers.

Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management literature compared to African-Americans and Hispanics. In addition, sport management scholars have paid limited attention to two important cultural factors: ethnic identity and acculturation. The paper aims to discuss this issue.

This study attempted to examine a comprehensive sport consumption model for Asians by testing theoretical relationships between these two cultural factors (ethnic identity and acculturation), fan identification, and sport consumption behavior.

The structural equation modeling results indicated that ethnic identity indirectly affected consumption of sport products reflecting attributes of a native country, e.g. ethnic player popular sports in a native country through identification with the sport products. In contrast acculturation indirectly affected consumption of sport products reflecting attributes of a host country, e.g. popular sports in a host country.

The results of this study provide implications on how sport marketers should effectively design sport products based on the Asians’ levels of acculturation and ethnic identity.

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

It was only after considerable pressure had been brought to bear by the various health authorities of the country that the Government, in July, 1899, appointed a Departmental Committee to consider the subject of the use of preservatives and colouring matters in food, and it is now some months ago that the full report of the Committee was published, containing certain recommendations of the utmost importance for the consideration of the authorities. Up to the present time nothing further has been heard of the matter, and in answer to a question recently put to the President of the Local Government Board by the Mayor of Kensington, Sir SEYMOUR KING, as to whether the Board intends to take steps by the introduction of a Bill, or otherwise, for giving effect at an early date to the recommendations contained in the report of the Committee, the President stated that the report was “still under consideration,” and that he could make no statement at present as to the course which the Government would take.

LIBRARIANS in charge of small municipal collections are sometimes apt to forget, when enviously regarding some of the larger libraries, that, in many ways, a small library has advantages over its larger rivals, and may even carry out ideas and suggestions which are too laborious to be carried out on a very great scale. As an illustration, I wish to cite the experience of my own library at Bingley, and show how, by working out these suggestions, the membership has been raised from 700 to 1,600, and the annual issues from 24,000 to 54,000 volumes.

Research related to operations management (OM) in the sport industry is underdeveloped, despite sport being a continued context of study in other management disciplines. Most studies on the topic are conducted largely in isolation and not linked to the wider OM theory base. This paper aims to provide a comprehensive understanding of the few studies conducted and develop a detailed research agenda to encourage future research in this interesting, important and topical context.

This paper uses a comprehensive systematic literature review methodology to synthesize the research on sport OM to date. Gaps within the literature are identified and avenues for future research to drive improved performance in multiple aspects of sport OM are suggested.

Examination of the literature shows sports OM to be underdeveloped, with little cumulative learning between existing studies and weak linkages between sport and OM research. To develop the topic further there is a clear requirement for more theory-based research as well as more rigorous empirical testing. The sport industry has special characteristics that differentiate it from the overall service industry and call for targeted research.

Sport today is a major business. The industry also contributes to individual health and well-being. This paper suggests several research directions designed to improve off-field performance in sport operations.

This paper is the first to identify and synthesize the separate studies that have been conducted on OM in sport to date in order to provide a multifaceted research agenda aimed at developing both theoretical and managerial contributions within this important yet under researched area.